the sauce
Archive for February, 2012
Proceed With Caution: Style Bumps Ahead
13 Feb
Posted by: Assaf Kedem in: Brand Strategy, content strategies
Content may be king—but style never goes out of style. When asked to write marketing copy for a client, I’ll focus first on covering the points the client wishes to convey. But that’s the easy part. The real challenge lies in formulating content in the company’s individual style. By “style,” I mean the distinct tone [...]
Selling to the Id
07 Feb
Posted by: Lauren DiMartino in: Brand Strategy, content strategies, segments
It happens every year: The day after the Super Bowl, everyone is talking about the game, the halftime show and, of course, the commercials. An article in Smart Money,“10 Things the Super Bowl Won’t Say,” points out that with an audience of 111 million, a 30-second ad spot in this year’s game went for an [...]
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