the sauce

a tasty blend of insights and opinions from HNW

Archive for the ‘Brand Management’ Category

HNW’s latest WealthPulse poll is a survey of the top 1% of income earners in the U.S. We think the Occupy Wall Street movement, while making for interesting street theater, is more important as an indication of shifts in attitude and perspective among a sizable portion of the population. How has the conversation about wealth, [...]

The headline here is admittedly a shameless riff on the opening line of Moby-Dick and clearly meant to grab your attention. But it’s well within the realm of possibility as a product name in today’s marketplace. After all, CheetahMail and MailChimp already exist—so why not something a bit more literary geared to the needs of [...]

Contrasting “Wall Street” with “Main Street” is such a popular rhetorical trick it lapses into cliché, and I try to avoid it. These days, however, I can’t. You see, I LIVE on Wall Street. I see the sun rise and set from my apartment window with a view of the roofline of the historic Federal [...]

This may seem difficult to believe given the economy, but Ferrari’s new line of $350,000 cars has sold out, according to news from the Frankfurt Auto Show. Peter Noel Murray, a psychologist and consumer market researcher, has a good take on what drives (no pun intended) that kind of luxury purchase. Writing for Psychology Today, [...]