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The Wealthy on the Go
31 Oct
Posted by: Lauren DiMartino in: Brand Strategy, content strategies, design, High net worth research, HNW, marketing technology
Fast forward to 2013. Smartphone sales outpace PCs, and more Americans are checking e-mail on the go than they are at their desktops. For the wealthy, that future is already here. The rich are twice as likely as others to use the “smart” part of their smartphones. According to the Spectrem Group, not only are [...]
Dodging raindrops while rushing out of Penn Station last week, I slid across the wide bench of a waiting Ford Crown Victoria taxi cab. Something struck me as odd: the unmistakable, intoxicating aroma of New Car Smell. I peeked over the driver’s shoulder. The car had 11 miles on the odometer. I turned to my [...]
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