15 Nov
Posted by: David Armstrong in: Brand Management, Brand Strategy, High net worth research
HNW’s latest WealthPulse poll is a survey of the top 1% of income earners in the U.S. We think the Occupy Wall Street movement, while making for interesting street theater, is more important as an indication of shifts in attitude and perspective among a sizable portion of the population. How has the conversation about wealth, [...]
09 Nov
Posted by: Kevin Darlington in: Brand Strategy, Client/Advisor Relationships, content strategies, High net worth research
A highlight of the Marketing Wealth Management summit in Toronto last week was seeing Tony Gurnsey, Wilmington Trust’s chief client advocate, discuss the evolution of the industry. He compared the dynamic between the financial advisor and the wealth management firm to the relationship between a jockey and horse. Twenty-five years ago, he says, clients were [...]
31 Oct
Posted by: Lauren DiMartino in: Brand Strategy, content strategies, design, High net worth research, HNW, marketing technology
Fast forward to 2013. Smartphone sales outpace PCs, and more Americans are checking e-mail on the go than they are at their desktops. For the wealthy, that future is already here. The rich are twice as likely as others to use the “smart” part of their smartphones. According to the Spectrem Group, not only are [...]
06 Oct
Posted by: David Armstrong in: Brand Management, Brand Strategy, High net worth research, HNW in the Media
This may seem difficult to believe given the economy, but Ferrari’s new line of $350,000 cars has sold out, according to news from the Frankfurt Auto Show. Peter Noel Murray, a psychologist and consumer market researcher, has a good take on what drives (no pun intended) that kind of luxury purchase. Writing for Psychology Today, [...]