08 May
Posted by: Kevin Darlington in: marketing technology, social media
Sherilyn S. McCoy, formerly of Johnson and Johnson, became Avon Products’ new CEO last month and may face the challenge of a lifetime in getting the company back on track. Avon’s falling U.S. sales are symptomatic of its general malaise. So is its stock price, which continues to hover around $20-21—less than half of what [...]
I wear many hats at my job. I have many interests. And, as anyone who knows me will confirm, I’m very social. So, over a period of time, I have assumed responsibility for handling our firm’s monthly employment anniversary/birthday celebrations. I’ve held this role for the better part of a year, and I pride myself [...]
15 Sep
Posted by: Kevin Darlington in: Brand Management, Brand Strategy, social media
Ephemeral. Fluffy. Faddish. These are just a few of the words that more than one of our clients (some of the largest Financial Services firms out there) have used to describe Twitter. More than Facebook and LinkedIn, Twitter continues to be challenged by skeptics who think it is not a legitimate tool for communicating anything [...]
13 Sep
Posted by: Drew Mayer in: Brand Management, Brand Strategy, content strategies, social media
While on vacation last week, I happened to watch “Shark Tank,” the show that features would-be entrepreneurs pitching their ideas to a panel of potential investors. I was astonished as our nine-year-old daughter scribbled her own “business plan” for a line of organic fruit-based skincare products during the show. But I was even more struck [...]